This market cycle is a triumph of protocol scaling: abundant, commoditized blockspace subsidized across dozens of new chain environments offer a viable way forward for the Ethereum world and beyond.

As chains scale and seem product-market fit with sustaining demand for blockspace, developers of consumer-facing apps continue to be faced with common challenges like distinguishing genuine users from bots, discovering high-potential leads across different protocols/ecosystems, and engaging new users based on composable trust (such as KYC Proofs).

There is no unified Onchain Identity…yet

The current state of onchain discovery and identity verification is fragmented, localized, costly to assess and complicated to compile. Most interfaces built to examine onchain data are optimized for block exploration or asset distribution, and offer limited actionable insights about the common traits, preferences, psychographics or capabilities of a segment of addresses.

The memes of “Web3 Identity,” “blockchain identity” and “onchain identity” are derived from a collection of technical, social and logistical opportunities to more easily define access controls based on user capabilities.

At Disco, when we talk about applying identity data insights to make better business decision, we mean that we see opportunities to create and learn from holistic data sets about users that:

• Logically centralize data with the person/party it describes and their address(es), collecting together relevant data from multiple storage solutions, protocols and primitives

  • Opportunity: We can assemble a holistic, verifiable data story of a user’s activity onchain across multiple chains, protocols, and contexts

• Identify a superset of relevant user data based upon a variety of data primitives, protocols, storage locations and verification methods beyond token balances

  • Opportunity: We can assemble different forms of data - verifiable credentials, NFTs, fungible tokens, attestations, signatures and more - and use them altogether to derive insights

• Identify and reconcile schemas for claims and proofs (and their social meaning) among numerous issuers and protocols.

  • Opportunity: *We can recognize and interpret the similarity and related meaning of onchain attestations, written about the same party, to similar contracts, with different schemas on different chains *

  • Opportunity: We can reconcile the differences, while leveraging the similarities, of KYC credentials vs KYC attestations vs KYC NFTs: different chains, different issuers, different schemas, different form factors, similar meaning

The data that makes up our identities is continuously curated and co-created through interactions with other people, entities, protocols and services. The ability to access and understand this data in a manner accurate to your unique experience is essential for growth and ecosystem development. Without a comprehensive view of individual, organizational and group identities and the data that describes them, app developers struggle to engage impactfully with their audiences, retain vibes and value (both social and financial), and scale trust across communities.

Identity data for better business decision making

Onchain brands need to aggregate and interpret a wide range of sources of verifiable data in order to build a comprehensive picture of their audiences, and create meaningful insights to inform their business choices moving forward. Such tools are crucial for providing growth leaders with the insights needed to tailor their customer acquisition and retention strategies.

At Disco, we help ecosystem developers, growth leaders, founders and brand visionaries:

• Identify and engage high-value user segments with precision.

• Personalize user experiences based on comprehensive engagement patterns.

• Benchmark growth metrics against industry peers to uncover opportunities for differentiation.

• Mitigate risks by understanding user behavior and engagement in DeFi ecosystems.

• Foster long-term loyalty through targeted incentives and proactive engagement.

Ready to join us and get started today?

Say Hello!

We can’t wait to scale your onchain ecosystem together. To get started with Disco, contact sales: tom@disco.xyz.

See you onchain!

Evin McMullen: Founder & CEO, Disco.xyz